18 Best SEO Analytics Tools in 2025

I like this toolkit because it allows you to check as many websites as you need without limitations. It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting. Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports. Our free-version tools run instantly on this page, with no download or registration required.

seo tools

Semrush

Screaming Frog is an excellent tool for anyone running a website who needs to periodically check for on-site SEO issues quickly. Anyone who has a website should at least start with Google Search Console; it’s free and can give you helpful information about your site, link data, page speed and errors. Support is offered via live chat and an online messaging form. WooRank’s extensive online Help Center comes with helpful articles to get you up and running quickly.

seo tools

Identify additional keywords to target with our extensive pool of keyword suggestions. Group keywords by lexical similarity and create Keyword Lists for in-depth analysis. Broaden your content strategy with targeted keyword clusters. It allows webmasters to keep a website’s link profile clean and track new backlinks pointing.

  • Semrush offers a vast online Help Center, complete webinars, e-books, podcasts and how-to articles.
  • You get SERP analysis, keyword research, and backlink insights.
  • This desktop program crawls websites and provides crucial data for SEO audits.

SEO Content

YouTube Tags are keywords or phrases that sit behind your video – think of them as meta tags since they are invisible to your viewers. These video tags help YouTube understand what your video is about, and the types of search queries and audiences they should appear for. To test the best SEO tools, we considered many points, from their user interface and dashboard to the data presentation and pricing. Google’s SEO spiders are programmed to collect information from webpages and send it to the algorithms responsible for indexing and evaluating content quality.

seo tools

The tool also identifies error codes, redirects, and page speed performance. Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. Ecommerce tools also allow you to monitor progress and make any necessary changes.

Citation data can occasionally lag and may require manual checks, and some users might want more advanced analytics than what the platform currently offers. Still, for managing the local side of SEO, BrightLocal BHS Links is hard to beat. Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking. It doesn’t offer keyword research, site audits, or backlink tools, so you’ll likely use it alongside other SEO software. But for those who need fast, accurate keyword ranking data, it’s one of the top choices available. What sets Ahrefs apart is that keyword research is only one part of what it offers.

Plug In SEO pricing:

seo tools

The more high-quality backlinks you have, the higher your ranking in search results. You need to seek out high-quality websites to link to your website actively. The “Siteliner Free” allows you to analyze up to 250 pages per month. The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly. LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links.

This is a great way to discover new blog topics for your business, or to find relevant FAQs for the bottom of blogs or landing pages. While there are some free SEO programs, the most powerful tools come at a price. Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites. Email support is available to customers and requests are typically answered within one business day.

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