Many content optimization tools have built-in features for title and meta description optimization, but you can always try out free tools for a quick idea of how things work. You don’t have to manually review all existing and new content to identify opportunities for internal linking. Incorporating multimedia elements such as images, videos, infographics, gifs, and slideshows can enhance user engagement. Multimedia makes your content visually appealing and provides additional context and information. Content SEO is part of on-page SEO and involves optimizing the content for your target keywords.

This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine.

Instagram Marketing

All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. It’s just another small way to help Google better understand what the topical focus of your page is. It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors.

Add internal links

Looking at the content, images, page titles and more, Google scans websites to learn about them. The best way to help new visitors find you is with a little push from Google. To ensure your site shows up in search results, you’ll want to invest some time in SEO, otherwise known as search engine optimization. Site structure refers to how you organize your website’s content. SEO Anomaly It primarily deals with how content is grouped, linked and presented to the visitor. There are way too many sites out there that are simply mistaken with the importance of a site structure.

Shape your link profile

On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content. And Backlinko’s free keyword research tool is an excellent place to start.

• If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant.
• Whether Google uses click-through rate, dwell time, and other user experience signals in its ranking algorithms has long been up for debate.
• HyperText Markup Language or HTML is the standard markup language used to structure your webpage and content.
• Use headers, short paragraphs, and bullet points to make your content easy to scan and understand.
• On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy.

We hope you enjoyed this guide on on-page SEO vs technical SEO. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. By combining both strategies, businesses can create a strong SEO foundation for long-term success.