In one client report, we found that 52% of all AI search traffic was coming from ChatGPT. That insight shifted our focus toward more LLM-friendly copy and formatting. Some brands are already winning in generative search because of their positioning in media, third-party content, and user discussions. They are also showing up in Gemini for many related local search queries. We personalized the content by featuring a mortgage professional as the author, who wrote from a first-person perspective. The author’s expertise improved the E-E-A-T of the content, which is an important signal of quality content.

The sheer depth of data it provides more than makes up for any initial clunkiness. Another feather in SE Ranking’s cap is its Google Business Profile monitoring. This feature keeps tabs on essential metrics like search appearances, website visits, direction requests, and phone calls all in one place. Plus, any profile updates you make in SE Ranking sync directly to your Google Business Profile, which saves a ton of time when managing multiple locations.

• To allow all of the above to happen, Russell advises that managers give people enough time for delegation and managing tasks properly.
• In fact, organic search is considered to be the highest ROI channel by 49% of marketers.
• Off-page SEO refers to the steps you take outside of your pages.
• But beyond that, you can add specialized tools to your tech stack as needed.

Check out our tips for writing good meta descriptions for more inspiration. Semrush’s free trial allows you to perform keyword research, analyze competitors, track keyword rankings, audit your website, and more. DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.

These phrases reflect how people naturally search and how competitors are framed. The Ordinary baked them into every touchpoint including press releases, product descriptions, interviews, and influencer campaigns. Because AI models value research content so highly, they often surface these types of citations above more conventional brand messaging. Generative engines prioritize information that feels authoritative, and that includes data. But what’s interesting is that the data source doesn’t always have to be the brand itself. For example, when you search for McCallen personal injury lawyer, Patino Law Firm has the Google Map Pack for the keyword.

Off-Page SEO Basics

SEO services are provided by an agency, consultant, strategist, or freelancer to optimize a client’s online visibility in search results. Services are provided on a one-time or ongoing basis and can include on-page, off-page, and technical SEO. Our SEO test tool scans your entire website, analyzing over 100 different SEO factors.

Uncover Your Competitors’ SEO Efforts

You may want to consider unpublishing some or all of these—just make sure to set up redirects. Here’s how to use advanced SEO techniques to optimize your site’s performance. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

Pages that best match a search query appear higher in results, driving more clicks. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.

The world’s best SEO companies

The rest of this guide will walk you through how to implement these optimizations step-by-step. But feel free to keep the checklist open so you can follow along. The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon).

Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet. After you have a basis for your SEO strategy, you can get started with on-page SEO. Checking your SEO via an SEO Anomaly in-depth audit will help you understand which areas of your site need the most help. Many of these elements can be optimized after you’ve published your content. Except for the URL, which you should avoid changing unless absolutely necessary.