Using AI to go beyond traditional keyword research, it can pull up highly relevant, long-tail keywords based on your existing content. It can also give you insights into the search intent of those keywords. Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

Write a Title Tag That Stands Out

Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results. Search engine optimization focuses on improving a website and its content, while pay-per-click advertising focuses on improving an ad campaign and its ads.

Small SEO Tools

For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business. Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. Search engine optimization works by optimizing the above buckets to meet search engine best practices.

But if you want to get the most out of internal links, I recommend implementing these tips. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results. Improving your site’s user experience (UX) can, directly and indirectly, help with your SEO. I try to write title tags that are interesting, compelling and push people to share. Instead, I optimized my page (and title) around ONE important keyword.

Like ChatGPT, Perplexity.ai is a tool with a ton of different AI capabilities. For the purposes of this page, though, we’re focusing mainly on its PDF summarization feature. These pages assist users in converting between various currencies—from U.S. dollars to Indian rupees, from Euros to U.S. dollars, etc. And almost every currency combination has its own distinct page. To quickly find them, head to our Organic Research tool and enter your domain. Run this audit at least once a month to keep an eye on your image SEO.

Similarly, while you can certainly create a website with basic knowledge and intuition, truly optimizing and understanding its performance requires the right tools. This kind of monitoring is becoming as important as traditional SEO dashboards. Tools like Ahrefs’ Brand Radar now track brand mentions in AI Overviews, helping companies understand how they’re framed and remembered by generative engines. A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. You can also see the exact keywords that people use to find your content… and where you tend to rank.

For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back. If your post is a good fit, you’ll find that many of the people that you email will SEO Anomaly be happy to share it with their audience. To use it, search for a keyword that describes what your content is all about. This is why I included lots of older resources from the Backlinko blog in that guide. For example, one of the goals with my guide to learning SEO was to promote some of my older posts.

• They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.
• For example, instead of targeting a high-volume keyword, they’ll research whether it aligns with your target audience and your business’s offerings before proceeding.
• They include our own collection of free SEO tools, as well as a few select third-party tools that we trust.
• The 11 best local SEO tools include Google Business Profile, Review Management, and Position Tracking.
• This could lead to missing traffic due to content gaps, or draining resources by focusing on the wrong keywords.

SEM drives traffic to your site through paid search ads, whereas SEO is more about organic traffic. It costs anywhere from $100 to $1,500 per link depending on the industry and quality of the site. There’s no magic number of backlinks a site needs to have to rank higher in SERPs, but it helps to have 40 to 50 on your home page at the very least. Search engine optimization, better known as SEO, can make or break your business. With good SEO, your website can surge to the top of search engine results pages (SERPs), helping more people find your products and services.

These 10 blogs are perfect places to reach out to the next time you want to promote a piece of content or build a long-term relationship. If you want to find even more keyword ideas, click on an internal link. Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics. This tool shows you subtopics (and terms) that are related to the keyword you typed into it.

If you want effective content, it’ll need to come from an experienced content creation specialist. Experienced specialists can charge anywhere from 20 cents to $2 a word, which equals out to $200 to $2,000 for a 1,000-word landing page. Generally, most service providers offer all of these costs baked into a package deal—meaning you’ll only pay a set monthly or hourly fee without seeing each itemized product. It’s an amalgam of various on-page, off-page and marketing tasks. You can choose to do as little or as many of these optimizations as possible, but generally, the more you complete, the higher your site will rank in SERPs.