You can also check your competitors’ backlinks with our Backlinks checker, see the backlinks gap between you – and reach out to the relevant sites. Another method is broken links research – If you’re doing research and see broken links on another website, you can also contact them and suggest inserting your link instead. All of this information will help you choose the right keywords to track and optimize when blogging, working on your on-page SEO, and developing your content strategy, and website as a whole. When setting up your website, the back end must support your hard work. You need to give Google’s algorithm and other search engines the ability to understand, read, and explore your site.

What’s the importance of SEO?

You need to regularly analyze and course-correct to ensure you’re taking advantage of the latest best practices and strategies. See the screenshot below for some of the sections for specific recommendations that you can add which will provide the meat of the document. Keep in mind this is a very flexible document – add recommendations that make sense (for example you may not always have specific design considerations for a project). Each of these discoveries is potential content or strategy, and should be written up in your SEO Strategy document. Provide as much data and reasoning as possible for why you recommend this content. On one specific project, one of the SEOs on my team was brought in during the wireframe stage.

You can analyze keywords one by one or input up to 100 of them at once. But there ARE tactics that you can use to quickly choose the best keywords for you. And Google will use the content of that page to come up with keyword ideas. First, you can pop in a seed keyword and see what the tool comes up with.

Researching top-ranking pages helps you understand what type of content works, but avoid copying them. Filter out branded terms or apply other filters, and then export or add the keywords to a keyword list. The tool generates keyword ideas with insights on search volume, keyword difficulty, and search intent. Targeting the right keywords is key to driving more organic search traffic.

Moreover, you’ll be able to avoid your competitors’ mistakes, which will eventually lead to higher rankings, more organic traffic, and, of course, increased sales. Moz’s Campaigns feature allows you to track a list of keywords for your site on an ongoing basis. Moz Pro will automatically build a dashboard for you that visualizes position improvements for your key organic search rankings.

• Instead use the anchor text “travel newsletter examples” to link directly to your post about travel newsletter examples.
• “Using bullet points, visuals, headers, and subheaders are great ways to break up long overwhelming text and get the user to understand/interact with the content easier,” adds Scherner.
• Technical SEO lays the foundation like a solid midfield pass, but it’s content optimization that drives the ball into the net.
• Samantha North, content strategy consultant and founder of Content Foundations and samanthanorth.com, shares her top four keyword research best practices with us below.

Repetition is the key to success with our SEO strategy!

All of these conspire to give us fewer chances for ranking for this keyword because the SERP features push us down, and we’re already competing against publishers like G2. It will find just about any website related to a term and rank it to answer a searcher’s query. That means I could probably address a person’s goal when they’re looking for this term.

Plan an Outreach Campaign

As your blog or website grows, you‘ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it’s easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site.

A remarkable 61% of B2B marketers believe that SEO is the key to online success. No wonder why modern businesses allocate around 41% of their marketing budget to driving SEO campaigns. Doubling down on your SEO strategy can really amplify not just your organic traffic but your business as a whole. Technical SEO is another top SEO strategy you can use to increase your site’s visibility on Google and capture more traffic from the search engines. Just perform a search for your target keywords on Google and then analyze the top 10 URLs on the search engine results pages (SERPs).

All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. As we’ve navigated through these ten essential steps, it’s clear that a comprehensive and adaptive approach is key. Focusing on these on-page SEO elements will not only make your website more attractive to search engines but also provide BHS Links a better experience for your visitors.

A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. Danny Jones is a Content & SEO Executive at ActiveWin Media, where he writes blog posts and copy for all manner of purposes.